Welcome,
I’m Terry

Data & Analytics Leader | 10+ Years Marketing Analytics & MMM Expertise.

Senior Data Analytics Professional driving marketing performance through advanced statistical modelling, Marketing Mix Modelling, and conversion optimisation. Expert in modern data stack (dbt, SQL Mesh), Bayesian analytics (PyMC), and cloud data platforms.

VALUE DELIVERED:

• 25-35% marketing efficiency improvements
• £200K+ annual optimisation opportunities identified
• 85% reduction in manual reporting
• 300-600% ROI on analytics investments.

Currently Lead Data Analyst & Optimisation Strategist at Inviqa UK (Havas Group), completing MSc Data Science specialising in machine learning and predictive analytics at UWE Bristol.