Hi, I’m Terry, your Data Strategist.

Exploring Frontiers of Customer Experience and Data-Driven Growth

My story

As a data strategist with close to two decades of experience, I have navigated the ever-evolving landscapes of user experience, conversion optimisation, data analysis, and growth strategy development. My multidisciplinary approach seamlessly blends creativity, data-driven insights, and a profound understanding of consumer behaviour.

Through comprehensive user experience audits, rigorous experimentation, and leveraging advanced analytics tools, I have partnered with businesses across industries to redefine customer journeys, optimise digital experiences, and unlock new avenues for sustainable growth. With a deep commitment to strategic digital transformation, I aim to forge exceptional user-centric solutions that drive brand loyalty, revenue growth, and long-term success in an increasingly competitive digital realm.

Leveraging my expertise

Leveraging my multifaceted expertise in data strategy, data analytics, and growth optimisation, I offer comprehensive services through various companies to cater to the evolving needs of businesses across industries.

  • Platformise – Digital Experience Consulting
  • WebIQ Analytics – Data & Analytics Strategies Consulting
  • Search Maximise – Growth Strategies Consulting
  • CROvolution – Optimisation & Experimentation

Personalised Training & Consulting

Elevate your digital proficiency with tailored, hands-on training designed to equip you with the technical skills and strategic insights needed for success in today's dynamic digital landscape. Whether you're in an agency or in-house role, my personalised one-on-one and small group sessions will empower you to excel.

Digital Experience

Learn to develop user-centric strategies, conduct UX research, and create intuitive designs that elevate brand engagement and drive conversions.

Web Analytics

Master tools like Google Tag Manager, Google Analytics 4, Adobe Analytics, Mixpanel, Looker Studio, PowerBI, and Tableau, while developing robust data strategies and engineering insightful dashboards.

Growth Marketing

Navigate SEO, PPC, marketing automation, Facebook Ads, Google Ads, A/B testing, experimentation, and personalisation to amplify online visibility and acquisition.

Conversion Optimisation

Excel in landing page optimisation, CRO audits, A/B testing setup, and managing full-cycle experimentation programs to maximise revenue.

Marketing Technology

Gain proficiency in selecting, implementing, and optimising MarTech stacks to streamline operations and enhance marketing performance.

Digital Transformation

Develop skills to lead cross-functional initiatives, aligning data initiatives with business objectives to drive organisational change and innovation.

My Approach

Leveraging real-world case studies and hands-on projects, I provide practical, applicable knowledge that transcends theory. As a certified professional in GA4, GTM, and Conversion optimisation, I bring a wealth of experience to every training session.

Who Can Benefit

My training caters to professionals across all levels who interact with these technologies and strategies. Whether you're a marketing specialist, product manager, or data analyst, I'll help you bridge knowledge gaps and sharpen your skills to drive measurable results.

Beyond Training

Enjoy peace of mind with post-training support available upon request, ensuring you have the resources needed as you apply your new skills in real-world scenarios.

Ready to transform your capabilities?

Book a consultation today and let’s craft a learning journey tailored to your unique needs and goals.