Transform Your Business with Data-Driven Growth Strategies

Hi, I’m Terry Manu, a veteran data strategist helping ambitious businesses turn fragmented data into actionable growth opportunities. With nearly two decades of hands-on experience across the digital landscape, I bridge the gap between data collection and meaningful business outcomes.

Your Partner in Data-Driven Success

In today’s digital landscape, data is your most valuable asset—but only if you know how to harness it.

I help forward-thinking businesses:

  • Unify scattered customer data into coherent, actionable insights
  • Implement strategic data collection frameworks that capture what truly matters
  • Transform raw data into personalised customer experiences that drive growth
  • Design and execute meaningful experimentation programs that deliver results.

Bringing Enterprise-Grade Data Strategy to Growing Businesses

Drawing from extensive experience across digital marketing, analytics, and optimisation, I provide strategic guidance that’s both comprehensive and practical. My approach combines technical expertise with business acumen, ensuring your data strategy aligns with your growth objectives.

Core Services

From data collection to activation, I provide the expertise you need to transform your business through data-driven decision-making. My integrated services work together or independently to support your unique growth objectives.

Services Overviews

Data Strategy Development

Transform your business with comprehensive data frameworks that capture meaningful insights and drive growth.

Analytics Implementation

Build robust tracking systems that capture the right data at the right time across all your digital touchpoints.

Conversion Optimisation

Turn insights into action with strategic A/B testing and optimisation programs that boost your bottom line.

Growth Strategy

Develop data-informed roadmaps that align your business objectives with measurable outcomes.

Training & Workshops

Empower your team with practical knowledge and skills to make data-driven decisions confidently.

Insights & Reporting

Transform complex data into clear, actionable visualisations that drive strategic decision-making.

Why Work with Me
  • Strategic Experience:
    Extensive background spanning SEO, PPC, analytics, and experimentation enables me to see the complete picture of your digital ecosystem.
  • Practical Solutions:
    Transform complex data challenges into actionable insights and clear implementation plans tailored to your business objectives.
  • Knowledge Transfer:
    Build lasting capabilities within your team through hands-on training and strategic guidance, ensuring sustainable long-term success.
  • Results-Driven Approach:
    Focus on delivering measurable outcomes through data-driven strategies, continuous optimization, and performance monitoring.
Ready to Unlock Your Data's Potential?

Schedule a free consultation

To discuss how we can transform your business's approach to data.