With nearly two decades of experience in digital marketing combined with advanced studies in data science, I bring a unique blend of practical expertise and analytical capabilities. My background spans the full spectrum of digital growth, from technical analytics implementation to strategic experimentation and personalisation. This comprehensive experience allows me to understand both the technical intricacies of data collection and the strategic implications for business growth.

I offer flexible engagement models tailored to your needs, including strategic consulting, hands-on implementation, and team training. Typically, we begin with a discovery session to understand your current data landscape and business objectives. From there, we develop a strategic roadmap that aligns with your goals and capabilities. Whether you need ongoing support or project-based consultation, I adapt my approach to deliver the most value for your business.

While my expertise in data strategy applies across sectors, I primarily work with startups and mid-sized businesses looking to scale their operations through data-driven decision-making. My experience spans e-commerce, SaaS, professional services, and technology sectors, allowing me to bring cross-industry insights to your specific challenges.

The timeline for results varies depending on your starting point and objectives. Quick wins often emerge within the first few weeks through improved data collection and basic optimisation. However, building a comprehensive data strategy and seeing substantial results typically requires a 3-6 month commitment. I focus on creating both short-term improvements and long-term strategic advantages.

My approach combines deep technical knowledge with practical business acumen. Having worked in full-stack digital marketing positions, I understand how different channels and strategies work together. Additionally, my ongoing studies in data science ensure that I bring cutting-edge analytical techniques to solve business problems. I focus not just on implementation but on knowledge transfer, ensuring your team builds lasting capabilities.

I specialise in working with startups and mid-sized businesses that are ready to take their data strategy to the next level. These organisations typically have some data collection in place but need help unlocking its full potential for growth. My services are particularly valuable for businesses looking to scale their operations through data-driven decision-making.

Data privacy and security are foundational to my approach. I work within established data governance frameworks and help implement robust data collection practices that comply with relevant regulations. All recommendations and implementations follow current privacy standards and best practices for data protection.

Success metrics are defined collaboratively at the start of each engagement, aligned with your specific business objectives. These might include improvements in data quality, increased conversion rates, better customer insights, or specific growth metrics. I provide regular reporting and updates to track progress against these goals.

Post-implementation support varies based on your needs. I offer ongoing consultation, regular check-ins, and additional training as needed. My goal is to ensure you not only have the right systems in place but also the knowledge and capabilities to maximise their value over time.

The first step is scheduling a free consultation where we can discuss your current situation, challenges, and objectives. This allows me to understand your needs and outline potential approaches. From there, I can provide a detailed proposal tailored to your specific requirements and goals.