Career

Career summary

Marketing effectiveness, analytics engineering and data science, from SEO and analytics to Bayesian mix modelling and experiments.

May 2026 – now
Senior Marketing Effectiveness Manager
Hargreaves Lansdown
April 2023 – May 2026
Lead Data Analyst and Optimisation Strategist
Inviqa (Havas Group)
Mix modelling, experimentation and attribution across enterprise retail, FMCG and eCommerce accounts, alongside digital analytics work: Google Tag Manager and server-side tagging, conversion optimisation audits, customer data platform recommendations and technical SEO.
January 2023 – now
Co-founder
WebIQ Analytics and CausalIQ Analytics
A measurement consultancy, and the measurement platform being built for that work.
April 2020 – December 2022
Digital Marketing Lead and Experience Design
Ecomsilver Ltd (Coretonomy)
2007 – 2019
Graphic Designer and Digital Strategist
Suona Multimedia, Italy
2024 – 2026
MSc Data Science
University of the West of England, Bristol
Dissertation comparing PyMC-Marketing, Meta Robyn and Google Meridian against simulated ground truth.
2021 – 2022
Executive MBA
Quantic School of Business and Technology
2014 – 2018
BBA Business Administration
University of Brescia, Italy

CV on request

Get in touch and I'll send it over.