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Free tools for better measurement

Checklists, templates and one-pagers for measuring the real impact of marketing. Most are instant downloads; two come by email.

  • PDFInstant download

    The budget question, on one page

    Explaining causal measurement to your CFO.

    1 page

  • PDFInstant download

    Reading a mix model report

    What to look at first, and what to distrust.

    4 pages

  • SpreadsheetInstant download

    MMM data readiness checklist

    Check your data against what a mix model needs.

    Excel

  • PDFBy email

    Geo test pre-flight checklist

    Twelve questions before a holdout goes live.

    3 pages

  • SpreadsheetBy email

    Media plan phasing template

    Weekly phasing with carryover in mind.

    Excel

  • PDFInstant download

    UTM naming standard

    A naming convention your whole team can follow.

    2 pages

Free to use within your organisation. Please don't resell or republish them. Download terms

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