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Skills

Technical expertise spanning the complete analytics lifecycle – from GDPR-compliant implementation to advanced statistical modelling.

My skillset bridges three critical domains: technical execution (server-side tracking, modern data stack, cloud platforms), advanced analytics (Bayesian MMM, econometric modelling, predictive analytics), and strategic translation (business intelligence, executive reporting). This comprehensive capability enables me to not only build robust data infrastructure but extract actionable insights that drive measurable business outcomes.

Whether implementing enterprise-grade tracking architectures, engineering automated data pipelines, or building Marketing Mix Models that identify £200K+ optimisation opportunities, I leverage the right tools and methodologies to solve complex business challenges with technical precision.

Core Competencies: Statistical Modelling • Analytics Engineering • Business Intelligence • Marketing Analytics • Privacy & Compliance

ADVANCED ANALYTICS & STATISTICAL MODELLING

Marketing Mix Modelling (MMM): PyMC-Marketing (Bayesian MMM), Meta's Robyn (Open-Source MMM), Google's Meridian (Geo-Level MMM), Statistical Attribution Modeling, Econometric Modeling, Bayesian Statistical Inference, Predictive Analytics

ANALYTICS ENGINEERING & DATA INFRASTRUCTURE

Modern Data Stack: dbt (data build tool), SQL Mesh, ELT Design & Data Pipeline Development, Apache Airflow , Cloud Data Warehousing , Modern Data Stack Architecture.

Programming & Query Languages: SQL (Advanced), Python: Pandas, NumPy, Seaborn, Matplotlib, Plotly, PyMC, R Programming

Cloud Platforms & Data Warehousing: Google Cloud Platform (GCP), BigQuery, Azure - Data Engineering Foundations

BUSINESS INTELLIGENCE & VISUALISATION

Dashboard Development: Looker Studio, PowerBI, Tableau, Advanced Excel, Dashboard Architecture, Executive Reporting

MARKETING ANALYTICS & MEASUREMENT

Web Analytics: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Marketing Platform, Attribution Modelling, Cross-Platform Tracking

Conversion Optimisation: A/B Testing Frameworks, Scientific Testing Methodology, Conversion Rate Optimisation (CRO), User Experience Analytics

PRIVACY & COMPLIANCE

GDPR Implementation: GDPR-Compliant Data Collection Architecture, OneTrust Implementation, Cookiebot Integration, Cytrio Platform, Google Consent Mode v2, Regulatory Risk Mitigation

LANGUAGES

English (Fluent), Italian (Fluent), German (Basic)

Portfolio