Free resource · PDF · 3 pages

Geo test pre-flight checklist

Most failed tests were failed designs. This checklist catches the problems before launch, when they're cheap to fix, and gives you a sign-off sheet everyone agrees to before the first week of data arrives.

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The first page of Geo test pre-flight checklist — Look inside: the first page.

What's inside

Twelve questions in four groups: the decision, the design, running it and the rules, each with why it matters and what a good answer looks like
A sign-off block for owner, regions, dates and approver
A design summary to fill in: expected effect, pre-period fit, smallest detectable effect, placebo result and cost
What to do when a check fails

Who it's for

Marketing, analytics and media teams planning a geo holdout or regional test, and the people who approve them.

How to use it

Work through it with the person who'll approve the result.
Don't launch until all twelve have a good answer.
Attach the signed sheet to the test plan, and read out only on the agreed date.

Free to use within your organisation. Please don't resell or republish it. Download terms